Posted:
Star Plus to strengthen afternoon slot with 3 new shows
Televisionpoint.com Correspondent | Mumbai
The dog fight for the top spot in the Hindi general entertainment channel (GEC) space is getting more competitive with both Star Plus and Colors betting high on the afternoon band, which could be a deciding factor for the market leadership.
While Colors is planning to create an afternoon slot, Star Plus is strengthening its afternoon slot with three new shows - Phool Kamal Ke, Shradhha and Star Vivaah. These three new shows will be launched in April. As of now, Colors has been airing repeats of its prime-time shows in the afternoon.
Keertan Adyanthaya, executive vice-president and general manager, Star Plus, says, "The afternoon property on Star Plus have been exciting, engaging and have done exceedingly well. With the launch of these three new shows, we now attempt to take a leap ahead in strengthening our afternoon slot."
Phool Kamal Ke is a love story depicting how love knows no boundaries and surpasses social norms and barriers. It will replace Kumkum – Pyara Sa Bandhan at 1 pm
The second show, Shraddha, produced by Siddhant Cinevision, centres around the young protagonist's dedication towards her family. It will replace Karam Apna Apna at 2 pm
Star Vivaah is a reality based matrimonial show involving eligible young men and women hunting for their ideal matches and tying the nuptial knot on screen. It will be produced by BAG Films and has Shaadi.com as its partner. Grihasti will give way to this show at 2:30 pm.
The dog fight for the top spot in the Hindi general entertainment channel (GEC) space is getting more competitive with both Star Plus and Colors betting high on the afternoon band, which could be a deciding factor for the market leadership.
While Colors is planning to create an afternoon slot, Star Plus is strengthening its afternoon slot with three new shows - Phool Kamal Ke, Shradhha and Star Vivaah. These three new shows will be launched in April. As of now, Colors has been airing repeats of its prime-time shows in the afternoon.
Keertan Adyanthaya, executive vice-president and general manager, Star Plus, says, "The afternoon property on Star Plus have been exciting, engaging and have done exceedingly well. With the launch of these three new shows, we now attempt to take a leap ahead in strengthening our afternoon slot."
Phool Kamal Ke is a love story depicting how love knows no boundaries and surpasses social norms and barriers. It will replace Kumkum – Pyara Sa Bandhan at 1 pm
The second show, Shraddha, produced by Siddhant Cinevision, centres around the young protagonist's dedication towards her family. It will replace Karam Apna Apna at 2 pm
Star Vivaah is a reality based matrimonial show involving eligible young men and women hunting for their ideal matches and tying the nuptial knot on screen. It will be produced by BAG Films and has Shaadi.com as its partner. Grihasti will give way to this show at 2:30 pm.
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