Good topic!
The problem with Ekta's serial's lies in the fact that she overdoes herself in terms of quantity and hence completely ignore the qualitative aspect of a serial! She has about 20 soaps airing at the same time, but I can bet she doesn't even remember which of her actor comes in which of her soap.
The decline of Balaji Telefilms has been going for around the last 2 years or so. If we rack our brains, it would be difficult to come up with even one Balaji soap which matches the success of KSBKBT or KGGK or KTH or even Kutumb.
Ekta has refused to innovate or change, she not only over-exposes her actors but also uses similar scripts, scenes, dialouges and even costumes! Anyone who watches more than 3 of Balaji serials will know what I am saying...its so often that one dialouge or scene is repeated ad-verbatim in another one....all all airing at the same time, sometimes even in the same channel! The audience had to get bored with it sometime or the else!
Plus the success of soaps like Bidaai and Balika Vadhu set the tempo for other production houses to give something different to the viewer. Agreed that both Bidaai and Balika Vadhu are not pathbreaking or anything, but at least they are different in content, style and presentation from the innumerous serials churned out by Balaji!
Though I still think, when it comes to choosing the best talent in the industry, no one can match Ekta's keen eye! Some of television's best actors in the recent times have all been discoveries of Ekta Kapoor! Be it Ronit Roy, Smriti Irani, Saakshi Tanwar, Shweta Tiwari, Ram Kapoor, Prachi Desai, Rajeev Khandelwal, Aamna Sharif, Shabbir Ahulwalia, Panchi Bora, Harshad Chopra or Jai Bhanushali and so many countless stars....all of them have been discovered or rediscovered, thanks to Ekta!
I really wish she would use her power and position to make better serials...not necessarily realistic ones, but at least one that has some kind of sensibility and storyline to it! Kayamath was a great serial, even though it never found the kind of popularity it really deserved, it still had its niche audience and was much appreciated! Its really sad to see your favourite serials being butchered senselessly by the very people who made them!
Rather than being unnecessarily influenced by TRP's, Balaji Telefilms should try and give a more well-rounded product, where the entire attention is not just one one actor or one lead pair, but equal attention is given to every other department of the serial.