NEW DELHI: Aamir Khan's Ghajini will face some elephantine competition from none other than Akshay Kumar's first animation film Jumbo. Both films are releasing simultaneously on Christmas day.
However, this is not the first time that the films of the two stars are pitched together. Last year too Akshay's Welcome and Aamir's directorial debut Taare Zameen par were competing for audience attention during the last part of the year.
Interestingly both the films are remakes of previously made made films in other languages. Jumbo is made from Thai film Khan Kluay with Akshay and Lara Dutta's voice overs while Ghajini was previously made in Tamil by AR Murugadoss with the same title.
Both the films have been promoted and packaged informatively with the lead actors going the extra mile to make sure that their movies catch audience attention. Aamir Khan took part in a fashion show to promote his upcoming action thriller where he modeled for a collection that was created exclusively for Ghajini.
He didn't stop at that and even turned barber for a day giving the Ghajini hair cut to fans at promotional events. The star has expressed his desire to see more and more
youngsters sporting the hair do.
Despite being an animation film Jumbo is being pitched as an Akshay film and is banking on the actor's star power to attract audiences. Akshay who is reportedly being paid 9 crores for the film has also shot a separate video for promotional purposes.
But Akshay is not the only celebrity to market the film, cricketer Yuvraj Singh has also been roped in to promote the movie. Yuvraj was recently in the capital to promote Jumbo and has also agreed to do the voice over in Punjabi for the movie.
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