Says a source, "In a first-of-its-kind marketing strategy, an actress has been given precedence over the male lead in the first publicity poster. This speaks volumes of the heights that Katrina has reached as an actress. It's apparent her producer-director Subhash Ghai is sending out the message that Katrina carries more weight at the BO than a star like Salman Khan."
Katrina tells us from the USA, "Though I am thrilled I don't let these things go to my head. I am sure Subhashji knows what he's doing. He has more knowledge and experience than me, and I respect and follow his vision blindly. The picture of mine used in the hoarding is a particular favourite of almost everyone in the unit. It was also the same picture that Salman loved so much that he wanted to paint it. It's a very special picture."
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