Reason behind BV's success - Angad Speaks

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Posted: 16 years ago
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Reason behind Balika Vadhu's success

Balika Vadhu has been on air for less than three months but it has pushed all the leading shows off the top spot and made it its own. The daily soap deals with the sensitive topics of child-marriage and could that be the reason that it has left saas bahu sagas far behind in ther ace for high TRPs?
What is that special feature about this soap which distinguishes it from other dailies - that's the question we put to the cast of Balika Vadhu. And this is what they have to say:

"I knew the show would do wonders when I read the story for the first time. A different story line is what has made it so popular," says the 11-year-old Avika Gor who plays Anandi in the show.

Smita Bansal who plays Anandi's mother-in-law says, "Conception plays a major role. About Balika I would say that right from conception to direction every thing is very good. The nobility of a small child getting married is what has fascinated the viewers so much."

"Considering the fact that the show has been on-air for the last 2 and a-half months only and Colors being a completely new channel, I think it's a very big achievement for us", says an elated Smita.

The impact of this journey of a minor girl has astonished stars working for other television soaps. So what do other soaps lack that Ballika Vadhu has managed to tap into?

Angad aka Alekh of Bidaai says, " The story line plays a very important role in the game of TRPs. I haven't seen Balika Vadhu personally but I am sure it has a brilliant story line and that's the reason why it's rocking. As far as our show is concerned we all are very hard-workering and our story line is also very strong. Rest everything depends on luck. But I am sure with such a good story line, we would continue to have good TRPs."

Kis Des Mein's Heer (Additi Gupta) makes her point saying, "Viewers always want to see something new and different…Balika Vadhu is a show with a totally new concept and that's the reason why it has made big in a very short span of time. Talk about us, even we are working hard… the track will not be changed just to raise the TRPs but what I would say is we're definitely trying hard, so hope it'll soon raise the TRPs."

Neha Baam, Maahi of Maayka watches Balika regularly. Neha says, "Balika Vadhu is a very simple cute story of a small girl who gets married at a very young age. To get good TRPs, it's not necessary to have high drama; a good story line is important. Hence, to get good TRPs, I think we need to have something different…people need a change; they want something different from these daily saas-bahu sagas."

Banoo Main Teri Dulhan on Zee TV was enjoying the top spot for the longest time. But that too has also slipped down gradually. Divyanka Tripathi, the female lead of the show has a different point to make. She says, "Nothing is lacking as such in our show. TRPs keep coming up and down. Presently Dulhan has switched on to a very good and a new story line... a completely interesting track. It will take some time for the TRPs to rise but I am sure that will happen very soon. We are working very hard and we'll surely get its fruit. All we need is patience."

  • Vandana Shukla, Hill Road Media
  • Monday, September 22, 2008

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    Posted: 16 years ago
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    Does anyone know What channel is Balika Vadhu on

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