Has Star-One overtaken Sony?
| Nach Baliye, the show that's rocking Star-One |
Subhash K Jha
The popularity of Star One's prime attraction Nach Baliye has done wonders to this fledgling channel.
The channel now boasts of extremely encouraging TRPs, on par with Sony. According to Star's COO Samir Nair, Star One is giving Sony Entertainment, the number "Thanks to Nach Baliye, Star One is rapidly inching forward to catch up with Sony. In fact in Mumbai we've already raced ahead. And we intend to consolidate our position with other shows like India Calling and Darna Manaa Hai on Star One. Soon number one and number two will be our channels."
But Tarun Katial of Sony strongly refutes this claim. "Sony's prime competition is still Star Plus. Star One is nowhere in the picture. We look at Star One as just a small piece of the action, nothing more."
What about Nach Baliye? "Every new show that becomes popular boosts a channel's rating. It doesn't mean the rival channels need to run for cover. If Star One has Nach Baliye we've our game show Deal Ya No Deal and Indian Idol 2.
We're looking at ousting Star Plus from the number one position soon," concludes Katial.
As things stand, Star and Sony are certainly on the road to a full-fledged war