Can’t stand either of the characters. Looking at RV,s face I feel like slapping him.
Noina is no longer just "the other woman"; she is an active business and emotional rival to Tulsi.Her intention was to humiliate Tulsi professionally to prove she is the better partner for Mihir. However, Tulsi won the competition, leaving Noina bitter .Noina’s poor business advice led to Shanti Niketan being put at stake.Not only is she a poor excuse of a human being but a really crappy business woman. Going by what we have seen she has merged her business with the Virani business and is majorly responsible for its decline. It seems like her business tactics and success were based on manipulation, eliminating the competition by hook or by crook. Her earlier success was due to her partnership with the Parekh family whom she dropped like a hot potato as soon as she saw that she could get into the good books of Mihir by doing so. While Noina is technically proficient she is an ethically bankrupt businesswoman. She has the "IQ" for business—understanding markets and trends—but lacks the "EQ" and integrity required to sustain a legacy like the Viranis. Unlike the Virani family’s historical focus on steady, reputation-based growth, Noina operates on a high-risk, high-reward model. She was the catalyst for digitizing the Virani textile empire, pushing for automated factories and international exports that eventually led to the downfall of the Viranis established business. Where the Viranis looked at their workers as assets/ essential akin to family and equal partners in their success, Noina sees the workers as replaceable assets. Perhaps the precap that hints at the downfall of the Viranis home and business and Tulsi as their savior will be because saving the Viranis factories will provide Bandhej an already established manufacturing unit to complete and further her Bandhej business.
especially dharma vs selfish traits
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