Originally posted by: EkPaheli
Weirdly this reminded me of an instagram post by the actress who played Prajakta, Chirag’s wife in the show.
https://www.instagram.com/p/DOX2CbZChU5/
They legit have saree manufacturers and dealers providing them with sarees even now on various shows. It helps their business especially if they can get to showcase their products on the most popular shows. If the main heroine or the vamp wears your sarees even better. It’s not so much now but back then I remember you couldn’t find a store in India that sold sarees where they didn’t have replicas of Tulsi’s, Parvati, Prerna and Kashish’s sarees. The suits Kashish wore were also a rage. It was legit like the phenomenon of the Hum Aapke Hai Kaun outfits and sarees of Madhuri being the most in demand clothes for women.
if a store didn’t sell those, they didn’t have as much footfall. Same was the case with the jewelleries featured on these shows. Heck, they legit sold Ramola and Komolika bindis.
So they get these sarees provided at a nominal rate or even free for promotions. Hence the heroines would wear them in every situation be it climbing a mountain or sleeping or fighting goons.
Nightwear brands in India haven’t taken such an initiative for some reason, the day they do that and are serious about it things might change. But then again it won’t be so easy.
Back then you had a handful of channels from which a selected few shows were the rage. It was easier to influence fashion choices of women but now with so many channels and wide variety of platforms, as well as the waning popularity of TV shows, it won’t be easy to capture the attention of women like it was before. There’s no single show right now that almost everyone across demographics is watching and crazy about. Ergo, Bahus will continue to sleep in sarees until some meteor hits earth or something.
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