The latest firm to join the celeb-endorsement trend is Colgate. The toothpaste brand has roped in Saif Ali Khan as its brand ambassador. Saif has gone through a lot of ups and downs in his personal and professional life. But his career graph seems to be soaring high after Dil Chahta Hai, Hum Tum, Kal Ho Na Ho and Salaam Namaste. He has acquired the attributes of being cool and hip to relate to the youth and this might prove beneficial to the brand on the whole. Apparently, he will be advertising for Colgate Gel as well. Saif also endorses Asian Paints Royale, Ruffles Lays, Pepsi among other brands.
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