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Girls-next-door rule on TV
Kittu Sab Janti Hai on Sahara One and Ek Ladki Anjaani Si on Sony are about the lives of the plain Jane types
Subhash K Jha
If Sony's Jassi reminded viewers of the extraordinary dreams of an ordinary girl, Zee's Kareena Kareena wasn't far behind with its own version of the desi hopeful. And now, two more daily soaps are geared to reap the rich profits of the middle class dream. Sahara's Kittu Sab Janti Hai, which goes on air in November, and Sony's Ek Ladki Anjaani Si, which kicks off a week later, are both about the dreams and travails of the average middle class girl.
While the lead in the Sony serial is played by Kanchi Kaul, the chosen girl on Sahara is Ami Trivedi.
"We auditioned at least fifty girls before we zeroed in on Ami . She fit the bill perfectly. We needed a fresh face, someone able to connect with the audience… It's the story of a middleclass girl's journey in life. What sets Kittu apart is the fact that it's set in the media world. No other soap has done that," says producer Manish Goswami, who's also the man behind Sarrkar on Zee. "We're trying to do something different all the time. Glamorous business families are like dessert at the end of a meal. I want to make serials with real characters. That's where my earlier Kittie Patty, then Sarrkar and now Kittu Sab Janti Hai, score," Goswami asserts.
Does he foresee any competition from Sony's Ek Ladki Anjaani Si? "I'm not even aware of this serial. All I can say is, let's welcome soaps about real middleclass characters," he says.
Tarun Katial of Sony has a different story to tell, "Yes, Ek Ladki Anjaani Si is about a middle class girl. But her journey is so unexpected, and her experiences so far removed from what home viewers have seen so far that we feel Ek Ladki Anjaani Si will crack a new genre among the working-class serials."
* Glamorous business families are like dessert at the end of a meal— Manish Goswami
While the lead in the Sony serial is played by Kanchi Kaul, the chosen girl on Sahara is Ami Trivedi.
"We auditioned at least fifty girls before we zeroed in on Ami . She fit the bill perfectly. We needed a fresh face, someone able to connect with the audience… It's the story of a middleclass girl's journey in life. What sets Kittu apart is the fact that it's set in the media world. No other soap has done that," says producer Manish Goswami, who's also the man behind Sarrkar on Zee. "We're trying to do something different all the time. Glamorous business families are like dessert at the end of a meal. I want to make serials with real characters. That's where my earlier Kittie Patty, then Sarrkar and now Kittu Sab Janti Hai, score," Goswami asserts.
Does he foresee any competition from Sony's Ek Ladki Anjaani Si? "I'm not even aware of this serial. All I can say is, let's welcome soaps about real middleclass characters," he says.
Tarun Katial of Sony has a different story to tell, "Yes, Ek Ladki Anjaani Si is about a middle class girl. But her journey is so unexpected, and her experiences so far removed from what home viewers have seen so far that we feel Ek Ladki Anjaani Si will crack a new genre among the working-class serials."
* Glamorous business families are like dessert at the end of a meal— Manish Goswami
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