Why after 2010s ITV shows quality fallen?

I am not talking of Kabhi neem neem shahad shahad etc as its just started but indian TV serials in general

We still remember great serials of 90s and early 2000s

Like hum panch, banegi apni baat, tara, shanti, dr bomkesh bakshi, saans they all messages and inspiration

Even others after 2000s like kyunki saas bhi kabhi thi although stretched a lot and over melo dramatic had content, the relation of karan virani with step mom tulsi, the relation of tulsi viran with ansh virani etc there was some substance

Or bade ache lagthe hain of raam kapoor and sakshi tanswar or even jodha akbar had some substance till they become regular saas bahu shows

But after 2010 shows are getting very bad in story writing and repetitive

Same only two brothers after a girl(Kumkum bhagya) or two sisters after a man (kumkum bhagya again)

Good storys and serials are flopping

Abrar qazi had a good serial called ghatbhandan on colors it closed in one year

But these saas bahu serials run 5 years 10 years

Where has quality gone and taste of audience in good shows

The introduction of OTT and Web series contributed to the fall of Indian Television Programmes

Originally posted by: Ashly_English

The introduction of OTT and Web series contributed to the fall of Indian Television Programmes

True OTT and korean, turkey and usa serials have opened up to youngsters better content

But last 10-12 years serials story are all stagnant and repetitive unlike 1990-2010

What is reason? Is it audience only wants saas bahu and love triangles

Is it because below 40 are all watching OTT on mobile so TV serials only catering to above 40 plus so saas bahu and toxic in laws shown repeatedly

Or lack of good story writers

Even movies facing same issue no good writers

Before you had javed akhtar, salim khan etc writing for movies now you have very low quality story writers

Yes most of salim javed script was copy from hollywood movies yet nowadays writer cannot even copy

Your 90's viewers were all upper middle class or upper class Indians, and the programs mostly catered to them.

This segment was slowly replaced by the lower and lower middle class as India expanded.

In terms of number and volume, l/lmc India is far bigger than umc/uc India, and the programs all started to cater to this lowest denominator of audience.

Umc/UC India started to leave TV watching in droves and this has been exacerbated by 1) OTT arriving 2) Jio making internet affordable and 3) worthless, useless TRP system (do you know even one person with a measuring box?)

Even if UMC/UC India watch TV shows, they watch it on the internet (which doesn't count for TRP); they don't watch it on TV any more, and so stories don't really cater to them...it caters to the lowest common denominator, and the end result is in front of you.

Originally posted by: aekiel

Your 90's viewers were all upper middle class or upper class Indians, and the programs mostly catered to them.

This segment was slowly replaced by the lower and lower middle class as India expanded.

In terms of number and volume, l/lmc India is far bigger than umc/uc India, and the programs all started to cater to this lowest denominator of audience.

Umc/UC India started to leave TV watching in droves and this has been exacerbated by 1) OTT arriving 2) Jio making internet affordable and 3) worthless, useless TRP system (do you know even one person with a measuring box?)

Even if UMC/UC India watch TV shows, they watch it on the internet (which doesn't count for TRP); they don't watch it on TV any more, and so stories don't really cater to them...it caters to the lowest common denominator, and the end result is in front of you.

True in 1990s when cable TV started with zee TV only rich or middle class could afford it as per month you had to pay 1000 plus

Just renting a VCR was like 100rs for a movie in 1990s

So cable channels had advance payment of 10k plus monthly more than 1000 rs which not everyone could afford unlike now

But 1990s had shows catering to both rich and middle class and college students and women empowerment and suspense shows

But now its all saas bahu no other category there

hence people are moving to OTT

Also now ppl are in transferable jobs so they do not take cable connections for TV

They watch all shows on app or youtube only

Before people never moved 5 to 6 city for studies and work in 30 years

They lived in one city for most life so they took cable tv connections for family and themselves

Now husband is in one city elder child one city younger studing another city wife at home city etc

So cable Tv is not so much in demand now

Now majority family are spilt live like USA life style. Grandparents in village or small town, parents wife is in city apartment husband is in USA or middle east kids are in 2 diff city to study BE or college

No family of 6 are together like 90s

In 90s grandparents, parents and kids all lived in one house in city

But still i would say reducing of cable tv demand was not only reason for the low quality of TV or bollywood movies actually

Before you had teachers, poets and lecturers writing movie dialogues or songs so quality was very good

Now some 10th or 12th pass comes from some small town and considers himself or herself as rahim or to kaifi azmi or rahi masoom raza etc starts writing utter stupid serial story and dialogues so story is so repetitive in every show

Similar is true for bollywood movies

Before in 50s and 70s who was writing story and dialogues all mostly very educated scholars and poets

Now uneducated are writing who do not know hindi or urdu or about life etc are writing story and dialogues

One thing ppl forget was before people were expert in urdu and hindi and had seen tough life real life so wrote something of quality

Producers should select educated people who have life experience to write

But they want to pay pittance

Why would an educated teacher or lecturer leave his paying job for uncertain ITV or bollywood unlike before

other than all of these, I see a major reason for this downfall is rating system - TRP system

- it fetches top numbers if show serves the cra.... writers and makers are staying away from good content or story centric serials - they have to dish the cra.. - as they cannot afford - at end of the day they are doing business - will look at profit!