Originally posted by: missFiesty_69
It is Ekta’s personal failure actually. She did a lot of promotions — Mumbaikars might now. A friend of mine told me how much she spent for the marketing alone. They weren’t able to recover the costs because it wasn’t bringing in the expected revenue / TRP. She had a beef with SP, because they wanted to off air the show ( prime time show tha, it wasn’t bringing TRPs.Sitara doesn’t care who you are, if your show isn’t bringing TRPs, you are shown the door. They are indiscriminate like that
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She didn’t televise any shows in SP after that for a long time.
Yes. I remember there were statues and sort of life-sized figures and cutouts with all the flying red dupattas hindering the vision of human eye. 
She brought SRK and shot scenes in the first two episodes featuring herself as well I think. I seriously don't know why I'm not a fan of the Internet favourites. I clearly didn't like Parth and Erica's performances and their roles were nauseating. What the heck were Anurag and Prerna doing man?! Bridge se gira diya aur London pahunch gayi. Bro why the heck did they meet at that pandal. Kumkum gir gaya haath se, ghar pe aa gayi. Komolika went from nikaa to feeka-
Don't get me started on Rishabh Bajaj. Although KSG's Mr. Bajaj was probably the sanest in that show.
Ekta Maata stayed away from Star after this one, I believe. Yeh Hai Chahatein aired throughout COVID up until last year I believe. But there were opinions that Star didn't promote YHC and it gained ratings on its own. Star shaded Ekta LOL, whose shows made it a leading channel. 
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And honestly, who can blame them? The poor souls were probably dizzy trying to keep track — Rudraksh and Prerna broke up, got back together, switched roles, married other people, came back, even reincarnated FFS!!! and still ended up in the same dramatic loop. 


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