I don't blame them for bringing Gen after Gen. Hell, I don't even blame them for ridiculous plotlines because if there is a flow of cash, then why shut shop?
Television, in general, is not doing good. I was reading Madison ad report a month and a half ago. The report had a forecast of 8% ad growth for television last year but ended the year with growth of only 5%. The growth rate of 5% is the slowest in 7 years, barring the COVID year of 2020.
The ones that are contributing to revenue are Hindi GEC mainline and second line and sports.
Majority don't understand why TRP is important. Everyone cheers when a track doesn't do well. But TRP is just one factor. It is not the whole and sole.
Mota moti if yrkkh or Anupamaa even drops by 0.1% or remains stable, it is still a win for the makers. Plus, these two shows have their name as brand backing. So IPL ke time pe agar kam hua TRP, toh they will still achieve their goal. Hence, yrkkh is pulling tracks which has historically given them numbers - bachcha. (which I feel is a good track)
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