when does a movie become a hit?

I have been tracking US box office and as a general rule of thumb we multiply the movie budget with 2.5 to get an estimate of how much a movie needs to make, to breakeven. Does the 2.5X the budget rule hold true for bollywood or indian movies?

Yes 2.5x is a good enough mark to be a hit, but everyone in India is a sellout.. whether its awards or box office verdicts announced by trade pundits. Even budgets are faked.

The fake hits never stand the test of time though. Look at My Name Is Khan for example.. a manufactured hit, swept all the awards that year. No one talks about that movie after all these years.

I (still) talk about the movie ... one of my favourite SRK-movies

https://www.youtube.com/watch?v=Ao0T1ShZ_vQ

This could be it to know the truth

Originally posted by: Clochette

I (still) talk about the movie ... one of my favourite SRK-movies

Depends on the producer and PR. Karan will make insta posts declaring a movie hit even if it makes less than the budget.

Something tells me that he will change his attitude (not today, not tomorrow, but in the near future)... maybe now, he is more inclined to listen to some advices...

Originally posted by: theBoyWonder

I have been tracking US box office and as a general rule of thumb we multiply the movie budget with 2.5 to get an estimate of how much a movie needs to make, to breakeven. Does the 2.5X the budget rule hold true for bollywood or indian movies?

You talk about the US boxoffice...does the 2.5 'rule' only consider the US collections or the worldwide ones and is it the gross or nett collection?

Originally posted by: Lord_Voldemort

Yes 2.5x is a good enough mark to be a hit, but everyone in India is a sellout.. whether its awards or box office verdicts announced by trade pundits. Even budgets are faked.

The fake hits never stand the test of time though. Look at My Name Is Khan for example.. a manufactured hit, swept all the awards that year. No one talks about that movie after all these years.

Karan's Dharma was in trouble when their big ticket films underperformed massively.

It started with KANK. That film tanked. It made huge losses.It was a flop.

Fox studios made a huge loss with MNIK.IT was not even a hit.

Karan and SRK's PR had dressed it as some big hits.

Ra One produced by Red Chillies was a big flop, struggled to even recover it's budget.

Taran,Komal and many business analysts have reaffirmed it.

Originally posted by: JackSparrowcraz

This.

Karan's Dharma was in trouble when their big ticket films underperformed massively.

It started with KANK. That film tanked. It made huge losses.It was a flop.

Fox studios made a huge loss with MNIK.IT was not even a hit.

Karan and SRK's PR had dressed it as some big hits.

Ra One produced by Red Chillies was a big flop, struggled to even recover it's budget.

Taran,Komal and many business analysts have reaffirmed it.

You nailed it as usual, Jack! 👏


ETA:

https://x.com/ffssnklp/status/1851919167210832047?s=46