Karan's paying Amul?

I have not seen Amul ever so eager to call a movie a blockbuster

https://www.instagram.com/p/CvkuD8FBDdX/

Have you even seen the extraordinary word of mouth and trending of this movie?

https://twitter.com/SumitkadeI/status/1687889688638427136

https://twitter.com/aliaabhattxfans/status/1687916283075936257?

Smells a bit like overcompensation to me. Literally and figuratively.

Amul does this with everything lol. Be it Virat-Anushka's wedding or PC's weird detective train dress. Doesn't mean it's a success. The only movie they have outright called a blockbuster in the comic itself is Bahubali.

Oh.. Amul does this with literally everything.

I guess the movies has done well.

Originally posted by: Ocean_breeze

Oh.. Amul does this with literally everything.

Not a blockbuster , but it is definitely a hit

Are these domestic box office collections or worldwide box office collections.

It's funny, they know now that the domestic collections are going to confirm the movie is a dud, so they now post combined collections and sometimes worldwide only.

this is the trend I have noticed.

Amul just does tongue-in-cheek ads about anything that is relevant in pop culture. When it states something as a 'blockbuster' or 'hit' it is not meant to be taken seriously or literally but part of the brand's persona.