Originally posted by: atominis
I think we have had enough of citing isolated incidents of Ash popular worldwide or Raj Kapoor and Mithun famous in Russia or Rajinikanth famous in Malaysia and Japan or SRK famous in Middle east and Europe (especially UK and Germany) or Amitabh famous in Egypt, Israel or Dharmendra famous in Nigeria or Aamir famous in China and Turkey etc.
I have never seen Indian pop culture as wildly popular worldwide the way Korean one has arrived on world stage with people going crazy to know about their literature, food, skin care, make up and even travelling to their countries hoping to find life partners there.
That insane level of curiosity, interest, popularity has never been seen for Indian pop culture. I guess last time world was so interested in India was in medieval era when all invaders set their eyes on India.
Otherwise India has seen interest in only yoga and meditation/spirituality, from global community.
I never saw Indian pop culture, books, dramas, web series, celebs, music gain that fame abroad or the names of Indian idols trend wildly on YouTube, Insta and Twitter daily.
Or people SO obsessed and enamoured that they travel to India to get married or want to know what to do to look like Indians.
The level of fame and obsession Korean culture is enjoying is unprecedented and insane. Unlike isolated cases of popularity of only Ash and SRK from India abroad.
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