Ek gave too much attention to stabilize plus over hype her own ott platform altbalaji for more than 5 years, but last month read both mom-daughter had an exit, now its renamed as altt with a different management team.
Mostly need to be glad that last many years Ek was NOT closely involved creatively with her OWN daily serials on TV, but now if she has more time to invest, that's also worrisome.
She has very few countable old team of brain dead creatives & writers actually left to work with BT, who are just shallow running her serials like some B or C grade films.
I was sharing it another post too. In last 4-5 yrs all new Ek/BT daily serials of same rehash/remake/regressive/reboot/recycle plots didn't actually give big profits, or high TRPs, or block buster hype, or sensational popularity đ even with reduced budgets, low cost actors unlike those old times.
Ek has budgets, focus, investments, creative interests mainly for Naagin kind weekend fantasy series or once in a while when ever hindi channel heads rebuke her BT team, she probably chips in to bring half baked crappy & abrupt leaps.
After 2016 rarely any fresh or attractive concept daily shows got launched by Ek on TV, other than spinoffs or seasonal's or reboots. YHC & KDB got ready made original shows audience & took formula from YHM & KKB,đ other than these none of BT soaps really worked well to connect with TV audiences for a long time. But yeah EK's name fixation with 'P' letter for her TV serial females continues.
For that matter EK & BT were known for terrific casting of main leads/key roles in their serials, even if their story plots have cliches with over used & recycled copy-paste patterns, but recent years BT daily soaps castings & character sketches of main leads & parallel leads have also majorly gone for toss.đ E.g. check recent post leap castings in BALH2, KDB, KKB.
PS.
Read a rumor, that Ek is planning another spinoff of KKB called Bandhan Bhagya, fresh spinoff of Bhagyalakshmi (which itself is low quality khichdi of KKB & many old BT serial plots) is in Q, to be called as Bhagya Rekha. đ
I am never a fan of her works ... The only attraction is good pair of leads.....some only looks good acting is zero only they just say dialogues ......