Two news I read on Taran Adarsh's Twitter account made me ponder about that. It could be targeted attempts. but they also endamage the industry as such, I think.
1) Remake of a Tamil movie (crime thriller Thadam, 2019) with Aditya Roy Kapur and Mrunal Thakur, again produced by Bhushan Kumar (T-Series)
https://twitter.com/taran_adarsh/status/1636600738670579713
2) Two recent rumours about two films published without verification which shed a negative light on the productions. One is about the post-ponement of Jawan's date, the other about a movie with Ishaan Khatter and again Mrunal Thakur.
It is - btw - interesting that TJMM isn't listed on Bhushan Kumar's production list on Wikipedia...
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