may be it isn't that audience was sensible then and is brainwashed now,may be it is that audience was ignorant then and is waking up now.
PK definitely focused more on sanatan dharma than it did on other religion,let us not act as if its commentary on organised religions was equally distributed.
It is not only PK btw,as I follow SM I see that it is also coz of satyamev jayate(similar complaints as PK,people say that he didn't make episodes on issues of his religion) ,his wife's comment on thinking about leaving the country,his meeting with the wife of Turkey's head of government,his claim of Narendra modi being responsible for Gujarat 2002 "killing innocent people"
How about we try to understand people completely before being condescending towards them when they decide how their money is to be spent?
Years back I too was really into bollywood movies,now since I have become aware of propaganda I try and avoid it as much as I can.
Anyway I really don't know how much impact on collections is because of this reason and how much is because of presence of OTT services and/or LSC's non appeal
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