On2Cook deal --- marketing strategy is running in circles

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1195620

Hibernated

Posted: 3 years ago

The founder of the on2cook seemed passionate for his cook but lack the business mind. He seemed all over the place, especially when he started rambling his backstory and when Aman asked him to cook for 7 minutes while he shared his story, business stories, etc. 😆

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Priya

@priya185

Master

+ 37

Posted: 3 years ago

he had a great product but was not willing to listen to feedback

the price was too high

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1195620

Hibernated

Posted: 3 years ago

Originally posted by: priya185
he had a great product but was not willing to listen to feedback
the price was too high

product was highly priced no doubt...but the guy looked confused because he initially stated that the target is restaurants/fast-food chain, no pilot testing...no proper demos at larger retailer/wholesale companies ...when aman suggested that he tell his story while the whole 7 minute claim of cooking occurs, he himself agreed to do so, meaning he was hungry for investors to pitch in...more than price range, the marketing strategy/vision of the product seemed in all directions...

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Sanandan

@Sanandan

Beginner

Posted: 3 years ago

The marketing strategy is very clear and was clear always. The product has to be launched as a B2B product and optimized working with chefs as they would be making a lot many recipes every day. Once we take care of all the teething issues, and the product is stable, we will launch it for B to C. The high price is for the B to B introductory product and the B to C products would be affordable.

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Shark Tank India

On2Cook deal --- marketing strategy is running in circles

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