@bold: Colors have the worst in-house creative team among channels. The moment a show starts doing well, they interfere and make a mess out of it. And they apply the constant template - Marriage, affairs, sister rivalry to every show. They are notorious for destroying essence of characters and couples. It's pretty disheartening for the orginal writers of the shows but they care a damn. What has viacom got to lose? Reliance funds never exhaust.
Only Sony and Zee are marginally better channels in that regard.
Maybe colors need to re strategize. Apart from UD and one more show, it's not doing very well. They spent so much money on BB, yet its ratings were pathetic.
But tbh these templates are working for Star very well, and they're just going with that.