Yash Raj’s Tashan not working at box offi

Yash Raj's Tashan not working at box office

In November 2006, Dhoom-II from Yash Raj Films got off to a bumper opening. Since then, most films churned out by the banner have been taking a beating at the turnstiles, except for Chak De India, and to some extent, Ta Ra Rum Pum. Most have failed to get even a decent opening.

All that was expected to change with their latest offering, Tashan. An ensemble star-cast which has been making all the right noises, attractive promos and a strong pre-release buzz were all signalling a good start.

However, reports from around the country are pointing towards a discouraging show, say experts. "It's one of the weakest films coming from them," says Taran Adarsh, editor, Trade Guide. "The film has got no opening and the feedback from those who have seen the film is very bad."

If poor reviews and stiff competition from Indian Premier League (IPL) matches weren't worry enough, the Chopras hit another snag— they have not been able to strike a deal with major multiplexes so far. "There is no compromise so far," said film expert Vinod Mirani.

The Yash Raj banner, known for making love stories with big star casts, which cater to family audiences, has been experimenting with genres of late. Last year, Jhoom Barabar Jhoom, Laaga Chunari Main Daag and Aaja Nachle, all of them toplining some of the biggest names in the country were all given a cold shoulder by critics and audiences alike.

Their first film of 2008, Tashan, an action thriller, is being dubbed a film high on style, but lacking in content by experts.

While Yash Raj refused to comment, Taran Adarsh believes that another failure would dent the company's image greatly. "You can't really take the audience for granted,"
he says.

Trade expert Komal Nahata believes that it's time for a serious rethink at Yash Raj Films. "They need to realise that they need to start giving some importance to quality too. Tashan fails to do that big time."

It remains to be seen if the film can make a mark, in spite of a slow start.
g_aniruddha@ dnaindia.net

http://www.dnaindia.com/report.asp?newsid=1161581

do they need to fight with multiplexes EVERYTIME their film releases...

Common sense - come up with a long term agreement!!!

I think they should go back to how they use to make movies that getting all modern and putting their leading laddies in short clothes..note films that worked..Ddlj, kkhh, veer zaara,chak de india, dhoom (which story helped it more that leading ladies clothes)

even with rab ne banade jodi and if khans released through them do not know how well they will do because of their concepts

lol i couldn't even sleep Because i Really wanted to see This Because of BIg star Casts!!

Originally posted by: Ektas_Angel

I think they should go back to how they use to make movies that getting all modern and putting their leading laddies in short clothes..note films that worked..Ddlj, kkhh, veer zaara,chak de india, dhoom (which story helped it more that leading ladies clothes)

even with rab ne banade jodi and if khans released through them do not know how well they will do because of their concepts

heyy...if by kkhh you mean kuch kuch hota hai, then its not YashRaj but Dharma productions that is of Karan Johar! KKHH was Karan Johars film😊

^^yeh but its got yash raj logo on the cover so i am guessing it was released through them 😊 still kind of film associated with them

their stories were the main gripping point in the past, but these days all the stories have been a big let down, including tashan..

by including a big cast, skimpy clothes, few more stunts, the movie will not be a hit, after all we go to the cinema to watch the story and not just the additions to spice up the movie...

they need to start investing in good story lines instead of wasting money on hyping a crappy story!

no doubt abt it
it was stupid movie
i don't know what was the reason to make this movie
boring and confusing
anyways,
only liked the songs
that's all 😳