i don't think he looks for rich man kind of characters only😆. He did Vansh because he was brutal on paper. So new template characters which either hasn't been seen before or just very untraditional. 😃Those actors I have followed over the time, seems to go with this strategy - which totally makes sense.
Nhi he said in of his iv
He has some urge towards characters that are rich . Don’t remember where but he said so .
and apart from that he looks for character that are male centric .
and itv just makes female centric show