i don't think he looks for rich man kind of characters onlyš. He did Vansh because he was brutal on paper. So new template characters which either hasn't been seen before or just very untraditional. šThose actors I have followed over the time, seems to go with this strategy - which totally makes sense.
Nhi he said in of his iv
He has some urge towards characters that are rich . Donāt remember where but he said so .
and apart from that he looks for character that are male centric .
and itv just makes female centric show