Who is Amulya Rattan? Creator facing backlash over passerby interruption video

A short video shared by influencer Amulya Rattan has triggered a familiar online debate around public spaces, content creation and perceived entitlement. The clip, originally posted on Snapchat, shows Amulya getting visibly annoyed when a man walks past her while she is recording in a public area. Her reaction, especially her comment on the man’s alleged lack of “civic sense”, has drawn sharp criticism and widespread trolling.

In the video, Amulya is mid-recording when a passerby briefly crosses the frame behind her. She stops speaking and calls out the interruption, saying it reflects poor civic sense. What seems to irritate her further is that the man continues walking without acknowledging her presence. She is heard saying that he “didn’t even say sorry”, a remark that becomes the focal point of the backlash that follows.

Much of the criticism centred on the assumption that public spaces can be temporarily treated as private sets. Social media users argued that roads, parks and walkways are meant for everyone, and people are under no obligation to pause their movement for someone recording a video. Many added that if interruptions are an issue, the responsibility lies with the creator to choose a controlled environment or edit the footage later. Some commentators also pointed out that expecting public compliance with filming schedules can create unnecessary conflict and misunderstandings.

Public spaces, consent, and social media

The use of the phrase “no civic sense” also sparked discussion. Critics said the term is often misused online to shame ordinary behaviour. Walking normally through a public space, they argued, cannot be classified as misconduct. Some users accused Amulya of projecting personal frustration onto a stranger who was simply going about his day.

As the clip gained traction, it became less about the individual incident and more about a pattern that internet users say they are increasingly noticing. There is growing fatigue around influencers expecting the public to accommodate their content schedules. Commentators highlighted that filming in open spaces comes with unavoidable background movement, noise and interruptions, which are part of real life. Some also noted that repeated viral incidents of this nature are shaping a perception that influencers sometimes overstep social boundaries.

The episode has also reopened conversations around consent in public recordings. While filming in public is legally permitted, many believe creators should remain mindful that not everyone wants to be part of online content, even incidentally. In this case, however, users argued the issue was reversed, with the influencer expecting consent from a passerby who was not engaging with her at all.

Who is Amulya Rattan and the bigger debate

Amulya Rattan is a 21-year-old social media influencer known for posting lifestyle and fashion content on platforms such as Snapchat and Instagram. She has built a following of over 4.6 million across platforms. Until now, her content largely stayed within typical influencer formats. The viral clip has brought her wider recognition, though primarily due to controversy rather than creative work.

Beyond personal criticism, the incident has added to a growing debate around influencer accountability. Observers argue that creators benefit from public visibility but must also accept public inconvenience. Expecting strangers to alter their behaviour for a recording, critics say, reflects a blurred understanding of shared civic boundaries. The discussion also highlights the challenge of balancing creative freedom with social awareness, something many influencers are now having to navigate carefully.

As influencer culture continues to grow, moments like these underline an uncomfortable truth. Not every public interaction is content, and not every interruption is an offence. The viral video serves as a reminder that in public spaces, the rules apply equally to everyone, camera or no camera. Awareness, respect, and patience remain key to avoiding conflicts in shared spaces.