They dont ignore it. They just selectively react i think. They think even negative publicity is still publicity.
But until now most trends have been reactions after something happened.
This can be before it happens as a prophylactic measure. Lol.
By trending things about no suicide track there is NO guarantee it'll be heard/heeded to but atleast we would have tried. Thats the most we can do.
I so wish I could personally rant to CVs about the BS they are creating. Pura bhadaas nikaal deti.