Originally posted by: shin-chan
Woah Woah ! Please hold on!
YHM brought highest trp for a 11pm slot and thn channel preferred to shift to a prime time slot too which is not as easy as we read this.
Pls dont compare YHM with ths shit show which is struggling wrt trp due to its content.
Wudnt hv quoted you if wrong infos are not spread abt a CLASSIC, the real CLASSIC show😛
Here you go 👇
Inspite of started airing at late night slot 11:00pm (IST), Yeh Hai Mohabbatein received ratings than expected and even became forth number on Star Plus.[51] In 2014, on audience request, it got a dual slot of 7:30pm and 11:00pm (IST). Star Plus SVP marketing Nikhil Madhok stated that the move was made after audiences’ feedback that a section of viewers found the 11:00 pm slot too late in night. He further explained, “This was a show where repeat viewing the next day or viewing on online digital medium is very high. So the dual airing will not only help the existing viewers who love the show to watch it twice but also add a whole new set of viewers".[51]
Despite airing for nearly two years, Yeh Hai Mohabbatein was still one of the highest-rated shows on Indian television in January 2016 when it was ranked third in TRP (Target Rating Point) ratings chart.