It might be a PR stunt but it's still a risky one. She is somewhat protected by her husband's affiliation with Modi. Being a Hindu helps a lot too.
You have to realize it's not just about one movie. If brands think she is not a universally liked star, they may start dropping her. From now on, she will be considered a leftist unless she does something drastic again.
BJP leaders are bullying her, not just their IT cells. Gopal Bhargav, a senior leader from MP told her to "go dance in Mumbai." JNU's vice chancellor is questioning why she won't stand with the other students. Another BJP leader Ashish Shehlar said she needs to stop acting like a warrior because in real life, there is no director behind her like Bhansali. He also called her insensitive and inappropriate. The govt also dropped her from a Skill India promo video she was doing for them.
Media contacted marketing agencies to ask about her brands. Some people said everything will be forgotten in a weak and there will be no effect on Deepika while others said that brands will wait to see which way the wind is blowing. If the majority turns against her, she might lose contracts.
Whatever you think about her, it is still a risky move and not as easy as people are making it. It might work out great for her but it might not also.
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