Clearly what happened with that 12 sec edited clip of sid on SN has gone wrong. And it is clearly is a PR activity.
People on Twitter mentioning the name of the twitter handle and he is a asim fan. His twitter account has been suspended.
I don't know whose PR it is so won't take names. But clearly in their enthusiasm they have gone wrong.
They have opened a hornet's nest.
In their immaturity they have dented the celebrity they support.
Sid has been abused but now going ahead all the celebrities will be careful. Dekh lena.
This is not a good step at this juncture of the game. All media people now blaming colors. Even that will have adverse impact.
PR sometimes just mess it up in their enthusiasm.