Lol! By whom?

https://www.indiaforums.com/article/why-is-sara-ali-khan-labelled-as-the-beauty-with-brains-of-btown_158010

PR making sure she's ever present?

Genuine fan within the team?

Her fans like me❤️

Just go few pages back n almost the entire forum called her that😆

Yaar it’s a carefully structured PR machinery, which needs to set her apart from all the other PYTs who come in...and media picks on it..and fans lap it up.

it marketing 101.

Sab marketing ka kamaal hai...but u cannot make an image without substance. Sara manages to be well spoken and articulate and at the same time she is the loud desi girl. Her face is very striking. Bas ye sab leke her PR managed to make a great image for her, but not all of it is false.