I think the genre matters too.
When he does romcoms he's bearable as actor and the movies have more of a general 'fanbase'- people will go see a romcom whether is x,y, or z - for the entertainment factor.
But I'd say India's Most Wanted showed AK that he should stay within romcom genre or risk failure.
Besides, he's being too lazy in his acting. Not sure if you guys watch promos but at Panipat promos he already gave the impression he kinda 'breezed through' the process:
-only being glad he learned to ride horses whilst getting paid for it;
-bemoaning his head being shaved and comparing it with RS's head shaving like saying 'look I shaved my head so I put in as much as RS' - like shaving the head was THE most important thing to do !!;
-then he was telling he didn't bother with accent and when he needed a word they all ( meaning him and Sanjay )went to Kriti- so that's also lazy;
He generally gave the impression that he was just annoyed with head, annoyed with having to go to outdoor shopots- he even mentions that he 'only read script and didn't realise how hard it's to shoot these scenes outdoors'. I mean, duuhhh...
I feel ever since he got involved with malaika he's half-assed about this. Sorry but he's trying to get money for half-assed performances and it shows how bad he can get.
6