THIS producer, who is a big one for PR and perception-management, has been having a tough time at the box office lately, with some of his films getting trashed. Recently there was more bad news for him. The trailer of his forthcoming project featuring newcomers has met with an abysmal response, so much so that he decided to change its release date. We hear he might even consider putting it straight on a digital platform, just like another producer did with one of his duds recently.