There is no irony here, a mass movie from a top star will and should always collect higher than a content movie from the same star. Aamir should have had more of Raja Hindusthani's (as in mass blockbusters).
Aamir Khan has got it right with the 'content' movies but has failed on the mass movies. Ideally, mass movies of other stars should outgross content movies of Aamir. The fact that it hasn't happened shows their weakness and how strong Aamir has been.
On Raja Hindusthani it is very old school kitsch with roots lying in 60's Bollywood that the masses will like whenever made in the right way. RH was appropriate for its time with blockbuster music. It's over the top 'melodrama' was later replicated on the small screen. It has dated very badly for the current sensibilities, but it still is a very solid outing (minus the climax) for small-town masses.
28