Kasauti gang switzerland trip is being tweeted by switzerland tourism, so it must be partly or fully sponsered by them, they might have contacted balaji for promotions, recently they are promoting tourism with ranveer and delneez ads.
So all this talk of ekta under pressure beacuse of trp at 2 , with rising expense is all rubbish. Ekta knows what she is doing and is an experienced buisnesswoman . Worldcup most interesting/ tenseful time falls when kasauti is telecast, like yesterday Everybody in my house would have killed me had i suggested them to watch kasauti at 8 pm when india was bowling.
Inspite of that if trp of kasauti goes up then . Kudos to ksg and team .
I think ksg candy is offered to the viewers so that trps do not fall drastically during world cup.
Hope ekta gives ksg proper screen space post world cup.