WE hear this head of a leading food and fashion conglomerate isn’t very nice to work with; especially if you ask his former ad agency. The group’s latest product, a handbag label, was being relaunched with the current It-girl of Bollywood. A small start-up agency was invited to pitch a campaign idea but was rejected. Later, the firm was shocked to see an advertisement around the same idea but without its production. Last that we heard, a legal notice was being served.
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