Cannes '19 Thread #2 - Page 76

Originally posted by: awesomegurti

#AishwaryaRaiBachchan in a custom @AshiStudio

Gown & @AvakianOfficial

Jewels attends the screening of "La Belle Epoque" during the 72nd Annual #CannesFilmFestival.Styling - @Aastha06

Makeup - @TheValGarland

Hair - Stephane Lancien#AshiStudio

Originally posted by: charminggenie

@it’s called Instagram influencers. The current marketing phenomena.

How does anyone ever know it converts into sales. - pretty easy ,actually. But I will give you a very amusing example, one that might even please you - https://www.wedmegood.com/blog/this-bride-recreated-bollywood-celebrity-bridal-outfits-at-her-own-wedding-and-we-dont-know-how-to-react/ people on sns who spends hours and hours defending their fav might not buy the couture piece but a perfume is pretty reach.

Why do you think stars release their own photos on insta , if they are not aware of sns tractions.

To me, I find each of the girl targets a different audience and hence associate with brands that best align with their strategies. Sonam is doing something right since she has repped some big names at Cannes -JPG, ESaab at it’s height , D&G (even if I hate them) ..and now Valentino, none of the girls pulled that card for their insta feed.

Haha, sorry, perfume is pretty affordable even if it is Chopard. Not the first time India has seen a high end perfume launched. Don’t worry , the perfume too will tinkle down on the feeds of desi influencers in a month or two, that is how cycle works in India. Also, surveys are outdated marketing technique and irrelevant for a perfume product.

I know what SMM is. The way you phrased it 😂 But I don't see her brand ranking increasing at all if what you say is true. What's the reason? That's for you to ponder I guess. If Sonam Kapoor is doing so well for brands how come mainstream brands that penetrate the market can't see her appeal. It would go both ways though. And price surveys are literally the backbone of the consumer market in India lol. It's my own industry so I know. And again her fashion appeal internationally with brands does nothing to her appeal in the Indian market.

Perfume is pretty affordable if it's a certain range. And high end brands have launched but have they found a wide market? Nope. If the product is affordable that's half the battle won. Let's see if her reach can help Chopard become a household name. Desi influencers can't make a whole product a success by just endorsing it. She also has no competition in the perfume sector from any contemporary so thats great too.

Yay! I was waiting until Sonam came. She's bringing her A game this time.. last year was a dud because she was so busy with her wedding stuff.

Sonam isn't with Loreal anymore?

Priyanka replied to Hina’s post

https://twitter.com/priyankadailyfc/status/1130542162133884928?s=21

Aish is looking gorgeous in white, and it's so much better than Dipu's green wala frilly dress.

And Sonam is pure love in that red. She should stick to what she does best and that is being stylish and pretty, she has an amazing fashion sense.

https://twitter.com/lita92fd/status/1130522073145720833?s=21

Originally posted by: awesomegurti

Beautiful , nice dress , color , hair makeup and smile 10/10 👏🏻

I can’t believe Sonam wasted such a nice dress for an interview with Anupama

I guess I'm the only one who found the dress ugly. The fabric looks just horrible...like it would smell of petrol or something...you know those fabrics right...something awful..