Pot calling the kettle black- BOI calls out Ormax

Ormax Continues To Fool Parts Of The Industry

There was an article written here about a year ago about this research film Ormax which was basically taking studios / producers for a ride by making out that they have a scientific approach to predicting first day numbers. The distribution side started seeing the picture around six months post the article but the marketing side which wants an independent point of view of a films opening is a little slow to smell the coffee.

This week the company tried to play out that they are predicting correctly with films like Race 3 and Sanju which is not the truth as they changed figures when the advance results came in especially with Sanju which can be seen below. They also continue to box office figures from this website as their own actuals and change by it a few lakhs. This can easily be seen as there is a Hollywood film with which the initial number was a little out on the website and the correct number was not published later so they have gone with that initial number. Its basically fraud, thieving and cheating all across the industry.

Monday 25th June - 27.6 crore (This is the number that the company tracked the film at with their research whatever that is. Its basically 7 crore out)

Tuesday 26th June - 29 crore

Thursday 28th June - 33.3 crore (Here is when they get advance results and jump the film. It should have actually jumped on Tuesday as Monday advance was huge but possibly they never had numbers or it could not gauge so early)

Friday 29th June - 35.6 crore (This is the figure they want the industry to believe that they tracked which is close to actual but its a fraud as the result is not by research as marketing departments in studios think but by getting hold of information on the advance)

The company also gets it wrong with advance figures as can be seen with Veere Di Wedding. This company had it around 4.5 crore on Monday but moved to 5.7 crore on Friday morning post the advance. The laughable thing is advance as per Thursday evening suggested a minimum 8 crore nett figure.

Its now about the marketing side of studios and smaller producers seeing through this and hopefully the next six months will see more people catching the fraud. Lets see where we are at the end of the year and the frauds which are regular will be highlighted here.It will be interesting to see if they continue to move with advances post Monday as it has been highlighted now.

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Update-

Originally posted by: rogerrocks

Update-

There is huge hype about the first big Indian web series Sacred Games and thats its a huge blockbuster on the digitial platform. Is this true?

C. Gharvi

A. The platform that this series being aired on is a subscription growth business model so really there are no results in forms of numbers and its not as if that this series will lead to a huge number of subscribers. In India its pretty slow as it anyways with growth far less than the digital giants like Amazon and Netflix expected considering the possible consumption available in India. But what is certain that this blockbuster or good thing is hogwash and media perception. The directors of this series have just made films like Mukkabaaz and Bhavesh Joshi. The first is a disaster in theatres and television while the second is a disaster in the theaters and will be a disaster on television and this is the case with all the films with these guys. So now to put the word BLOCKBUSTER with people who are renowned for DISASTERS can only happen in India. The platform may have changed but the audience is still the same audience so its impossible to fathom such a huge turnaround in results. Its just here the numbers are not there so media can say what they like. From the trailer it looked very bad and considering the track record of the makers its not hard to guess that appreciation will only come from the media and not the audience.

https://www.boxofficeindia.com/report-details.php?articleid=4117#.W1B1aEhySAc.twitter

Motwane's response-

Vikramaditya Motwane @VikramMotwane

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Vikramaditya Motwane Retweeted Box Office India

Wow @BoiIndia. By that logic anyone who makes a flop can never make a hit again. This is the most distasteful article I've read. Who did Anurag and me piss off in your organisation?

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They're absolutely crazy and so unprofessional.

NO organization in anything. Awards show go on all times of the night. Then tweets come out that so and so won this award. Then the person did not even attend let alone win. Its all so fradulent