Boxofficeindia u-turn: From TZH genre to Talaash genre of Race 3

A. The trailer is very good and the first song is a hit which means a huge initial. The film is a 300 crore potential film but it will be a harder task this time for many reasons. Firstly the Eid holidays are over the weekend when it would have been better to have holidays on weekdays as the film will not get any holiday support on the weekdays which all the 300 crore nett plus films till date have got barring Bahubali - The Conclusion. Secondly its just a two week run till Sanju and if we look at the 300 crore nett plus films then all of them have had many open weeks barring Bajrangi Bhaijaan and this film is probably the best outright Hindi film made in the last ten years. The Christmas releases have clear runs for weeks and weeks till some major competition comes. If Race 3 had the release date of Tiger Zinda Hai then 300 crore nett would be a much easier task as its a clear run for 5-6 weeks. A film can only do what the release period it to do unless you are a Bahubali then all equations go out of the window. Thirdly its coming just six months after another Salman Khan starrer Tiger Zinda Hai which was in a similar space to Race 3 and it would take crazy stardom to get two back to back 300 crore nett films in such short space of time (its actually unthinkable the way stars work today) as there could be a lesser neutral audience due to a similar genre film coming just six months back. The fans will come but to get the huge numbers you need the support of the neutral audience as well who come for the film and not star. 300 crore nett is on but its much tougher this time and would probably be a bigger achievement than the Xmas 300 crores and Sultan due to the limited window and how the holidays are working out.

Before release similar genre like TZH...After release genre is like Talaash and hence business cannot be compared to TZH but to Talaash and likes. Poor Baaghi 2 which is perfect comparison is not even in the picture. 😆

Good one TM

Thriller is one of the element. Also treatment matters. Action is there. Sequel of a successful franchise. Hence BOI should not come up with excuses like comparison with Talaash which inspite of being thriller is no way similar to Race movies. TZH and Baaghi 2 are apt comparisons.

Or BOI should simply give the numbers and stop defending the movies (specially such movies which are really bad)