Max television viewers in India is Youth: BARC survey Report

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@LAV2725

Rocker

+ 3

Posted: 7 years ago

Few weeks back came across a survey report on a portal on Indian television viewership patterns of 2017,.. when I chanced to read a glimpse of said report on another forum got curious to explore further.

Here it goes..Recently in March BARC released a survey done in India and observations, data seem to put forth interesting facts against popular notions about so called 'TRP audience' or 'TRP aunties' or 'Housewives mainly watch daily soaps' etc. 😛 This notion may be valid a decade and half back, but not in current age.. now that's what report says..

For all those who trusted the popular belief that Indian youth of current times does not like watching TV, this could come as a surprise!

Sharing content of that survey report as a snapshot here;

Youth watches more TV in India. - 33% in 15-30 age group
Adults come next - 32% in 31-50 age group
Matured adults - 8% in 51-60 age group
Children - 20% in 2-14 age group
Remaining is senior citizens - 7% in 61+ age group
TV watched equally by both males & females - 50% each

Urban Indian youth spends more time before TV per day, than the rural youth
Be it week days or week ends, TV viewership gets to its peat from 8,30 pm onward
TV viewership among the youth remains same across weekdays & weekends, with minor deviations. This may break the notion that the youth watches more TV during weekends.
GECs and Movie channels get max Indian viewership on an average, next goes to Music and News channels.

Looks like BARC did this survey along with some media research and advertising agencies also to get to know right target audiences for TV commercials for different genres..😊 Have no idea about sample types, sizes, regions and the process that was followed for this survey, except that period was for 2017.

Edited by LA2725 - 7 years ago

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Changers

@Changers

Voyager

Posted: 7 years ago

Thanks LA❤️
Looks like some new revelation😃

P.S - Sharing it in others forum too or that will be good if you could give the link.

Edited by Changers - 7 years ago

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@LAV2725

Rocker

+ 3

Posted: 7 years ago

If its allowed you can share this post with a reference that you have read it on KKB forum..as data is accurate..

(Original report has way too many blurred images included in it more than text, it took some time for me to read and capture gist of data here as snapshot.).

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@LAV2725

Rocker

+ 3

Posted: 7 years ago

Today Indian cable/satellite TV has high level of subscriptions in about 180mn households and still on rise mainly in rural areas. While BARC, Ormax etc. hardly touch few thousands in their surveys, if sampling & process is scientific enough they could cover a wide range of varying consumers watching pattern & responses across the country.

More than anything else this survey report helps Indian viewers, advertisers, channels & TV producers come out of their perceptions and get to the ground reality. 😊 One can't compare a 7.30pm show with 10.30pm and that with 9pm. Each time slot and genre of show could attract different family members from same family of a household. Also post 8.30pm when GECs specially attract peak eyeballs, shows don't get watched alone by youngsters children, adults and elders also may join them before TV in varying orders and may influence their continuous watching patterns.

Anyhow its nani's & dadi's or so called elderly people of a family that are controlling TV remotes in majority of urban Indian households during evening prime time, then Star Sports 1 Hindi wouldn't have become top channel of the country based on last weeks viewership impressions. 😃 Similarly many non-fictions shows in variety of genres wouldn't have attained such huge success in 2017.

Few important reasons why most fiction dailies launched between 2015 to 2017 in top hindi GECs didn't sustain audience interest long enough is channels and producers / writers undermined diversity needs, lower attention spans, multiple options on a platter with array of channels and changing behaviors of Indian audiences from different sectors. Most of them also neglected that core concept, content, characterization and its weekly packaging all are important much more than star cast or grandeur or longevity. People still need intriguing and entertaining factors to hook them up or certain lead characters that they can emotionally relate to, otherwise some body they can fantasize from a fiction show, its still not very complex.. 😛

Despite most Indian household's obsession towards movies, music and sports like cricket that can influence general viewership, its how a TV show gets packaged every week, how its promoted, to what kind of audience its targeted, at what time slot it airs and on which channel, its core concept and genre,, this lack of research and judgement is where most channels/producers seem to be erring and so shifting the blame on Indian TV audiences doesn't help.