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Few weeks back came across a survey report on a portal on Indian television viewership patterns of 2017,.. when I chanced to read a glimpse of said report on another forum got curious to explore further.
Here it goes..Recently in March BARC released a survey done in India and observations and data seem to put forth interesting facts against notions that seem to be active about so called 'TRP audience' or 'TRP aunties' or 'housewives mainly watch daily soaps' etc. 😛 This notion may be valid a decade and half back, but not in current age, now that's what report says..
For all those who trusted the popular belief that Indian youth of current times do not like watching TV, this could be a surprise!
Sharing content of that survey report as a snapshot here;
- Youth watches more TV in India. - 33% in 15-30 age group
- Adults come next - 32% in 31-50 age group
- Matured adults - 8% in 51-60 age group
- Children - 20% in 2-14 age group
- Remaining is senior citizens - 7% in 61+ age group
- TV watched equally by both males & females - 50% each
- Urban Indian youth spends more time before TV per day, than the rural youth
- Be it week days or week ends, TV viewership gets to its peak from 8,30 pm onward
- TV viewership among the youth remains same across weekdays & weekends, with minor deviations. This may break the notion that the youth watches more TV during weekends.
- GECs and Movie channels get max Indian viewership on an average, next goes to Music and News channels.
Looks like BARC did this survey along with some media research and advertising agencies also to get to know right target audiences for TV commercials for different genres..😊 Have no idea about sample types, sizes, regions and the process that was followed for this survey, except that period was for 2017.
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