Shah Rukh Khan has long been trying to get a piece of land to erect his dream studio in Mumbai but since it has not been happening, he has diverted his attention to hometown, Delhi for other business interests.
Giving details about Advertisement Oasis, the official added, "It will be an advertisement park that shall be used as a launch pad for products by blending technology and Bollywood glamour. The hub shall feature virtual screens floating in air, an amphi-theatre screening advertisements along with shopping arcades and food courts. The plot spread over three and a half acres is being looked upon as a lucrative revenue generating option."
Dreamz Unlimited officials refused to divulge details about their interest in the Delhi project when contacted. But, an industry insider revealed, "The King Khan is dreaming big. He is presently the most sought after celebrity when it comes to brand endorsements. He is planning to establish his own ad production company's brand in a big way just like his film production house, Red Chillies Entertainment. He is looking forward to tying up with big multinational corporate giants whose products he endorses for making ad films for them and brand promotions. His interest in the Advertisement Oasis is a part of these future plans."