Pad Man' bicycle auction to promote hygiene

Akshay Kumar is going all out to promote Pad Man. But besides the mundane promotional activities, it seems that Kumar and his wife Twinkle Khanna are also making efforts to contribute their share towards working for women's menstrual hygiene. From what we hear, Akshay and Twinkle are planning to hold an auction of this bicycle used in the film to raise funds to give away to an NGO working for menstrual hygiene, called Population First.

Considering that Akshay has even started his own self-defense institutes for females in the country, it doesn't come as a surprise that the superstar wants to continue to work towards their development in ways beyond films. The start of the trailer of Pad Man features Akshay Kumar roaming around the streets of his hometown in a bicycle and this vehicle in question is up for auction.

The reason why the Bollywood couple chose this NGO was because not only do they work for women's rights but they also campaign for health and sanitation facilities for females across the country. This also includes spreading awareness about the tabooed topic of menstrual hygiene.

Their campaign spreads across 101 villages in rural India. One of their initiatives that work in that direction is the Laadli initiative which will be the prime focus for the bicycle auction fundraiser.

The superstar and his producer-wife Twinkle Khanna want to focus on giving attention to Population First's noble initiative rather than using it as a promotional activity for their film.
Featuring Radhika Apte and Sonam Kapoor in prominent roles, Pad Man is directed by R. Balki and marks the foray of Twinkle Khanna as a producer. The film is slated to release on February 9.