Posted:
For your FYI...for those who say Hina ne khairat ke kapde pene in Bigg boss
This is a practice called "celebrity seeding.
Seeding begins when a brand identifies certain factors they are looking for when dressing a celebrity: their image, who is being photographed often, who has a specific style that will fit the brand and, most importantly, who has an audience. The brand does the sponsorship.
All the celebrities who were at the HT awards were also wearing brands that are sponsored.
Naagin 7
