BARC Ratings Week - 38 - Page 2

Originally posted by: LA2725

Not a huge rise when compared to week 37, Abhigya reunion episodes should have garnered some 13000-14500 million impressions going by earlier years performance after looking at excitement of fans..😳

Possible reasons;

1. Bathroom romance wala Abhigya reunion maha episode promo got released on Zee pretty late, on the same day of telecast.

2. May be Pragya needed a much better reentry into her house and life. She was shown to simply walk into MM hall, bedroom and into Abhi's bathroom without any dhamaka. 🤔

3. BARC could have measured KKB weekly ratings as usual from 9 to 9.30pm for all week days instead of 9 to 9.45pm from Mon till Wed, so some of its gained impressions would have got added into 9.30pm show's kitty. 😕

4. Indian households are still hooked to KBC airing at the same time slot on the other channel.

Originally posted by: Cerealgirl

Thanks, Praveen. I was expecting higher ratings like 3.9 or 4. Even after Pragya's return and abhigya scenes ratings are still average. Main problem is we have no idea what this track is about. Nothing going on in the show.

Originally posted by: LA2725

We may get a better picture next week or so..Had WAS started airing in between a regular slot i.e. from 10.15 pm instead of 10pm or 10.30pm then its ratings could have probably been impacted as well. 😳

BARC site says their system measures impressions based on how Indian households tune to different GEC's from 6pm till 11.30 pm prime time. Their focus is more on performance of channels, brands and advertisers. Coming to programmes, as read some where time slots starting from 6pm are rounded off to 30, 60, 90 or 120 mins when they calculate average impressions received towards individual TV shows on different GEC's as per intimation and telecast information received from broadcasters. If anyone has keenly observed over the years whether its Hindi or regional Indian channels, they follow same norm for time slot allocation for daily shows, its rounded off starting with 30 min duration..😊

When a channel suddenly shrinks or extends telecast of their daily show slots into 15, 23, 35, 45, 50 mins etc. then average impressions as stored for specified channel between 6pm to 11.30pm for said day doesn't get impacted, but individual programmes on rating chart could have an impact, they either lose or gain due to overlaps. 🤔