The Jai Ho Foundation has shot off a complaint to Commissioner of Police Datta Padsalgikarand Union Minister Smriti Iraniraising strong objections to the content of the tele-serial, and seeking a ban on it since it is a "bad influence" on children and adults alike.
This is "an indecent and obscene representation of a child for the purpose of representing sexual relationship," they pointed out.
Urging a probe and registering a case under the POCSO Act, 2012, it said the action would help set a precedent for other tele-serial makers.
Incidentally, the tele-serial, featuring a young prince Affan Jameel Khan and his caretaker, Tejaswi Prakash Wayangakar, has also generated controversy on social media for its content.
There is also an online petition, addressed to Union Minister Smriti Irani, demanding a ban on the show. It has garnered more than 1 lakh signatures.