A viral video of the young Bollywood actress condemning the mechanical and short-lived prattle surrounding International Women's Day each year has sparked debate about having an outcome-based approach to the issue of gender bias rather than celebrating women just for a single day.
Kriti Sanon may have been spotted in many a Bollywood and Tollywood film in the past, but it was the 26-year-old's recent video with her brand Ms.Taken' on Women's Day that has got her the most attention. The video, which has now gone viral, has kicked up quite a storm on social media. The muted video tribute was nothing short of taking the bull by the horns and kicking it to the side. She uses placards to call Women's Day a mere play on words that have barely scratched the surface of themes like gender equality and women's rights.
The video started trending, with 47 million impressions and seven million views. While it angered some, many recognised the point she raised about Women's Day going beyond the clichs, working on outcomes and addressing changes in attitude.

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