Deepika slashes fee by 40% to bag L'oreal

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Maraka_Musso89

@Maraka_Musso89

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Posted: 8 years ago

#41

Originally posted by: anonymous39
^Btw, Loreal is a big company and a couple crores here and there don't matter to them. If you guys think Deepika is only getting it because of low fees, that's nonsense.

They can afford to get whoever they want. If they really wanted someone else, it's not like Deepika's 40% reduction matters at all.

People accuse DP's PR of being so hostile but I'm sure other stars do all the same stuff. Seems like DP is going to get this deal so they want to put as much negativity around it as possible.

All are crabs in a bucket.

It's naive to think that multinational corporation aren't sensitive about the amounts they shed to get an ambassador. They do work on budget (allocated per world regions, departments and projects).

Following the financial crisis, every corporation has been careful about the money they pay and ensured it would bring some benefit. Alas, Katrina's dud as their ambassador was a lesson they had to learn and I don't think they want to take another risk.

Katrina was big when they chose her but the ROI musn't have been sufficient hence her being replaced.

Deepika isn't such a big star for l'Oreal to go out of their way to get her. Otherwise they would have chosen her over Katrina two years ago as even then, Deepika was big in India at the time.

If they were to make a survey in India, I'm sure Katrina and Deepika would arrive on top of Sonam, Aishwarya and even Freida but from experience, the three girls have brought them more than Katrina did so they might consider that taking Deepika is risky too.

I won't mention XXX as the discussions regarding this deal might have been taking place before the movie released.

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Maraka_Musso89

@Maraka_Musso89

Rocker

+ 2

Posted: 8 years ago

#42

Originally posted by: nonam
why all this brouhaha about dp cutting her price
all stars do it for what they want
i was surprised it was not deepika before
she is the perfect face for makeup brands, look at her amazing USA pics, the late night show pics, she looks amazing!

i hope l'oreal doesn't massacre her beauty like they did katrina's or sonam. sonam has the most amazing face which they make ordinary in their ads.

Katrina didn't need anyone to massacre her face... --->[]

There is all this brouhaha because people find it surprising that India's boggest star had to ressort to such method to get a deal she rejected more than once... 😆