Should makers stop releasing full songs on Youtube before release?

Nowadays, it seems that hit music does not lead to even a good opening, let alone a hit film. Hamma Hamma did not help OK Jaanu and Kaala Chashma did not help BBD.

Originally posted by: DriftInfinitely

Nowadays, it seems that hit music does not lead to even a good opening, let alone a hit film. Hamma Hamma did not help OK Jaanu and Kaala Chashma did not help BBD.

However, there used to be a time when hit music was considered crucial to a film doing well, especially for the romance genre.

Do you think that releasing full songs/videos on Youtube well before the release date as a part of promotions actually does more damage than good? If a person can watch a video in top quality again and again on demand, why would he bother to watch the film to watch the songs?

Didn't Dhoom 3 release full song videos after release? I wonder if that made a difference.

No they do not release full videos as it is

Yes. There is no surprise element when you watch the movie. For example i didnt enjoy Gerua in theaters cuz all of it was released online. Gone are the days when you had barely a minute of the song in the trailer and then you got to watch the whole song during the movie. That was fun.

Originally posted by: ImagineMe

Are they really releasing full "video" song as in the movie prior to release or just playing a few exclusive song scenes and repeating the other scenes from the trailer??

I'll take Rangoon for recent example.

The videos are 3 mins long... they have skipped a para or two. And they keep showing exclusive "scenes" from the movie in the background.

I personally think... they can show the songs on YT as long as they don't repeat it again in theatres, or keep an abbreviated version in the movie. This way the focus is on the movie and plotline. People are looking for shorter lengths film these days.

But yeah... if there is no plotline, then releasing all "video" songs is detrimental. 😆

Yeah, they should stop releasing songs audo/video before release of the movie, I don't get the idea behind doing so because if anything, people will not feel like watching the movie in theaters..

If its dance numbers then no problem...wen we are able catch d glimpse of story then it could ruin d expectations

I think full audio songs are OK as most of the times we love the songs and play it on loop