To starts with:
Ramakanth: The most selfish person.
KK: He married off Viv for his own selfish motive. Didn't care about others and their feelings.
Suman: She married of Ravish without even checking thoroughly assuming her husband selected Viv as a bride to her son.
Viv:: was a low esteemed girl before she met Atharv, later thought of her love only despite of warned by A about her fathers motives, and once she came to know concerned only about herself and A's love and togetherness.
Kalindi, her Son and DIL: Thinking how to take all the property and throw Suman and family out.
Guddi: immature, selfish and arrogant brat.
PS: Precap Guddi was thrown and hurt badly on head😕