Any channel will promote show which is doing extremely well to get more viewership as more audience means more business and more money. I don't know how much popular EDKV is but off late with no offence to the lead actors the show is not moving ahead and apart from that the lead couple are always fighting. fighting and fighting. The father is plotting, plotting and plotting. The story is not moving ahead. OR. The makers need to have an advance bank of episodes to avoid situations where the lead actors are not able to shoot .Comments welcome