Sid: No one knows why so much marketing is done for our movies

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dietcoke1

@dietcoke1

Voyager

Posted: 9 years ago

Q: You and Katrina promoted Baar Baar Dekho with a vengeance. A sense of disappointment at its box office outcome?

Sidharth Malhotra: You definitely question yourself when so much hard work is not rewarded. I heard a very interesting quote on marketing. Marketing is like God. If you believe in it it works for you. Even if you don't believe in it, you still hope it works for me'. Nobody knows why so much marketing is done for our movies.

Are these extensive and over the top movie promotions really needed?

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Frequent Posters

1095612

Suspended

Posted: 9 years ago

in the end content is the winner. movie was not gud enough

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sia

@Serendipity..

Sparkler

+ 2

Posted: 9 years ago

I second BKB. Irrespective of promotions, at the end of the day, if the movie is well made and has good content then itll eventually work. Promotions do help to an extent that's about it.

And during 90's, there were hardly any promotions if I remember. SM these days is messing it up big time!

N for Sid, I hope he takes all this as a learning and performs well in his upcoming movies.

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Zennia

@Zennia

Trailblazer

+ 7

Posted: 9 years ago

So true, the market budget is useless for some movies

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clarity

@clarity

Stunner

+ 3

Posted: 9 years ago

Well, I also feel marketing and the response to it gives these actors a rose-tinted perception of the film's outcome.

Ultimately, you need to have confidence in the product. The storyline and characterization should be strong and the film should leave an impact on the audience.

BBD- Needed strong performances and better editing, since many have complained it was too long and boring.